MARKETING CONCEPT

a. Perspective Marketing Concepts production.
This concept is one of the oldest concepts, which will choose the product that easily available and cheap. In this case focusing on achieving high production efficiency and wide distribution coverage. This concept can be run if the demand exceeds the offer of products and where the products are steeper costs. Weakness of this marketing concept is friendly and the service was not bad.
b. Product Insight Marketing Concepts
This concept argues that customers will choose products that offer quality, best performance and innovative in this respect satisfactory attention to make better products, and continue to refine it. This insightful industry tend not to pay attention to the wants and needs of customers, so marketing departments will have difficulty in marketing.
Holistic Marketing Concept - Holistic Marketing Concept marketing is a concept that is often used at the end of this decade. Component in the marketing orientation have 4 that relationship marketing, integrated marketing, internal marketing, and social responsibility marketing.